BIXOLON America Inc., a leading global Mobile, Label and POS Printer manufacturer today announced the launch of the NEW SRP-E770III economic 4-inch desktop Direct Thermal label printer.

Providing reliable performance and compatibility, the SRP-E770III offers fast data processing and print speeds up to 5 ips (127mm/sec). Alongside a print resolution of 203 dpi to produce high quality printing text, graphics and 1D/2D barcodes. It is fully compatible with market-leading programming languages including SLCS, BPL-Z™ and BPL-E™. The SRP-E770III features BIXOLON’s Smart Switch programming language, allowing the printer to auto detect printer commands.

Supporting a user-friendly, space-saving design, the SRP-E770III includes an easy-to-open cover, easy media loading, adjustable media width guide, holder and peeler. The printer yields built-in USB as a standard, alongside USB + Serial or USB + Ethernet interface options. The SRP-E770III is compatible with label design software including BIXOLON’s free-of-charge Label Artist™, Label Artist™ mobile for Android and iOS, alongside the industry leading BarTender® and BarTender® UltraLite for BIXOLON.

“BIXOLON highly believes its customers have the right to choose a cost-effective solution boasting high reliability and basic functions.” cites Alberto Hwang, General Manager of BIXOLON America. “Providing superior quality, expatiated technical support and service enabling customers to easily integrate the printing solution into their application.”

For more information visit or contact your local BIXOLON sales representative.

BIXOLON is a leading global manufacturer of innovative, advanced printing technologies including point-of-sale receipt, label, Auto ID and mobile printers for a wide range of environments. Millions of BIXOLON printers are used today in retail, hospitality, healthcare, banking, ticketing, post/parcel, warehousing and other transaction-intensive industries. In 2017, for the fourth consecutive year BIXOLON was named global mobile receipt printer market leader by Japanese research company Chunichisha, securing a 32.9% market share.