BIXOLON America Inc. (hereinafter referred to as the “Company, “we”, “us”, “our” or similar formulations) regards the protection of personal data of customers as very important. This privacy policy is intended to explain the types of information we may collect from you or that you may provide when you visit the website and electronic messages between you and the Company (hereinafter referred to collectively as “Services”). This policy does not apply to information collected by us offline or through any other means of interaction you have with any third parties that may be linked or accessible from the Services. By using these Services, you agree to the terms of this privacy policy.

Items of Personal Data and Method of Collection

① The Company collects the following personal data:

  • Name, email address, relevant company information, demographic information such as city or country, or any other relevant information that allows the Company to contact you
  • Information about usage detail such as browser type and version used, user’s operating system, Internet Service Provider, IP address, date and time of access

② The Company collects personal data through the methods listed below:

  • Sending an email or by filling out our website forms
  • Collection at publicity events such as exhibitions
  • Collection via Company SNS
  • Automatic collection as you navigate through
  • Cookies
    • Cookies are small text files sent from a site to the hard drive of a user’s device to store bits of information related to that user or device. Cookies can store information about the device and users, including IP addresses, navigational data, server information. The Company uses Google Analytics cookies for website analytics to improve our Services.

Purpose of Collection and Use of Personal Data

① The Company uses collected personal data of customers for membership services provision, improvement, and the development of new services, etc.

  • Technical support, purchase, and delivery, etc. according to customer’s request
  • Provision of various services such as new service development
  • Handling of inquiry and complaint, notification
  • Use for checking event participation, marketing, and advertisement, etc.
  • Use of statistics on service usage history, access frequency and service utilization, establishment of service environment in terms of privacy protection, and service improvement

② The Company shall not disclose the personal data of customers to a third party or use the personal data for purposes other than the purpose specified in this privacy policy.

The Disposal of Special Categories of Personal Data

The Company shall not collect any sensitive personal data (such as race or ethnic origin, ideology, creed, birthplace, domicile, political propensity and criminal record, health status and sex life) that may be of concern to the customers’ basic human rights violations, but inevitable when the Company must collect the data, the Company must get the customers’ prior consent.

Term of Retaining and Use of Personal Data

① The personal data of customer is destroyed when the purpose of collecting personal data is achieved as follows. However, when there is a need to maintain the personal data for reason such as the confirmation of rights and obligations related to transactions, etc. for a certain period of time in accordance with the relevant laws, such as the law on consumer protection in electronic commerce transactions, commercial law, the Company may maintain the customer’s personal data.

  • In the case of VOC-related data: 1 year after achieving the purpose
  • Records on contracts and withdrawal, etc.: 5 years
  • Records on payment and supply of goods, etc.: 5 years
  • Records on consumer complaints or disputes: 3 years

② When customer requests access to the data which the Company retains with the customer’s consent such as transaction data, etc., the Company shall take measures to ensure that it can be accessed and confirmed.

Customer’s Rights and Methods to Execute Customer’s Rights

Users have a right, at any time, to access or rectify their personal data, and may request to erase the data. The Company shall take measures if a user contacts the Company via the contact information below after the identity verification process. If user requests rectification of an error in personal data, the Company will not use or provide the personal data until the rectification is completed. In addition, if wrongful personal data has already been provided to a third party, the result of rectification will be notified to the third party so that the rectification can be made. The Company treats personal data that has been erased at users request as described in “Term of Retaining and Use of Personal Data” and prohibits the data from being accessed or used for other purposes.

If user exercises ‘right to object’ on data collected for marketing purposes by the Company, the Company immediately ceases processing the personal data. Notwithstanding, the Company may process personal data if the Company can demonstrate that its compelling legitimate interest overrides the interests or the fundamental rights and freedoms of the data subject, or if the processing is for the determination, exercise, or defense of legal claims.

Processing of Children’s Personal Data

The Services are not intended for anyone under the age of thirteen (13). If you are under the age of 13 do not make any purchases on this Website, and do not provide any information especially personal information to us.

Third Party Links

The Services may contain links to enable you to visit other websites of interest. If you choose to use these links to leave the Website, the Company does not have any control over the site you choose to visit. Therefore, the Company cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites. You should use caution and look at the privacy statement applicable to the website you choose to visit.

Do Not Track Signals

You may have the ability to set your browser to refuse all or some browser cookies, to alert you when cookies are being sent, or to send a do not track signal.  To learn more about these settings please consult your browser’s settings. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.  We currently do not respond to do not track signals.

California Privacy Rights

California law allows residents of the State of California to request certain information regarding our use of your personal information. To learn more about your California privacy rights, including information about the California Consumer Protection Act, visit

Users of our Website that are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes (if applicable). If you are a resident of California and would like to request such information, please send a request to:

Contact Information

If you have any questions about our Privacy Policy or your personal data, please contact the Company via email at

Modification of Privacy Policy

By using these Services, you signify your agreement to the terms and conditions of this privacy policy. If you do not agree to these terms and conditions, please do not disclose any personal information to the Company. The Company may make changes to this policy from time to time. We recommend you periodically check this page for updates. Your use of the services following these changes means that you accept the revised privacy policy. This policy was revised February 16, 2022.